Great book recommendation, Seth Godin - Purple Cow: Transform Your Business by Being Remarkable.
I’ve heard this book mentioned a few times on a couple of different podcasts, thought it would be a good idea to get a copy and see for myself. So far its a fantastic read and I highly recommend it to you all, I picked up a copy for only £7.63 delivered from ‘Amazon‘.

Amazon
A little about the book
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achievespectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers - Pricing, Promotion, Publicity - aren’t working anymore.
The golden age of advertising is over. It’s time to add a new P - the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitiveand exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
What people are saying about the book
“I love this book! Part wake up call, part action plan, Seth Godin’s Purple Cow shows organizations how to add distinction and avoid extinction-in today’s new economy.”
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”
“Purple cow is great inspiration for marketers who have the guts to make real changes and real impact!”
“Definitely above the herd of typical marketing books.”
“I read this book and it changed my life. Being remarkable is the most important aspect when doing business. Traditional advertising and mass marketing is old-fashioned.
By being remarkable, you need to use your imagination capital, in order to create a purple cow.
Once you’ve created a Purple Cow, you can count on it to drive more traffic to your website or boost your growth. But it doesn’t stop here, you have to milk it and think about the next step, that is launching another Purple Cow.”
Get the book now - Amazon.co.uk
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